Career Calling

April 26, 2013

Winning Portfolios

I’m working with a client who wants to use a portfolio to demonstrate her skills at a job interview.  Some employers ask for a portfolio, especially in fields such as graphic design and teaching.  I’ve also had clients in sales use portfolios to supplement their resumes.  A portfolio can be a great asset, or it can work against you.

A winning portfolio has two elements: limited content and flexibility.  As a rule, a portfolio should 8-10 elements that can be present in crisp manner.  It should be flexible in covering different aspects of what you have to offer an employer.  For example, a teacher’s portfolio might touch on class projects, curriculum development, extracurricular activities, and professional development.  A sales professional’s portfolio might display evidence of sales success, photos with customers at leading professional events, and examples of marketing materials.

Put yourself in the place of the interviewer.  You want to present evidence, but you don’t want to hear the same kind of fact again and again.  As an employer, you would also want the candidate to demonstrate good presentation skills through planning and organization.  Keep your portfolio clear, tight, and interesting.