Career Calling

July 20, 2015

Changing Careers to Match New Technology

 

I was called recently by a client I’ll call Mary. Mary first worked with me over ten years ago when she first graduated from college with a degree in Marketing. Her first jobs focused on creative functions. Mary was talented and quickly became a manager. However, she also learned the ins and outs of how companies sell online. Two years ago Mary was promoted to Director of E commerce for a company that sells exclusively over the internet. Almost without knowing it, Mary changed careers.

Last week I talked with Mary about updating her resume. She knows her industry very well and decided to have three different version of the resume. In one, she will make a lateral move and pursue a position as Director of E commerce. To give herself more opportunities, Mary will also pursue positions as a Website Director, a position which would give her full responsibility for the website, not just E commerce. Finally, Mary also could use her technical skills as Director of Optimization, a position that focus on improving how customers move on a website, especially in getting them to purchase products instead of leaving them in the digital shopping cart.

Mary’s story is a good example of someone who is managing her career, not just looking for a job. She understands how technology has changed. By learning how the technology works, she has given herself more opportunities.   Is there a similar opportunity in your industry? Have you learned new skills or mastered a new technology that opens new career paths?

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