Knowing When to Quit

I’ve written in the past about Seth Godin’s great little book The Dip.  Godin says that successful people quit the right things, and they know how to fight through the dips.  A local business owner closed his store earlier this month.  I saw him this morning and learned that he’s been a flight attendant for more than 20 years.  He was operating the store as a second job and found that it was impossible to do both.  His flight attendant job offers steady pay and benefits.  While it was hard to close a business in which he had invested 3 years of sweat and dreams, he made a practical choice.  He knew what to quit.

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