Career Calling

March 28, 2013

Avoiding the Need to Ship

One of my favorite writers is the marketer and blogger Seth Godin, author of The Dip, Poke the Box, and several other books.  Godin frequently urges his readers to “ship,” to do their work and get it out to customers.  Similarly, Jason Fried, Co-Founder of 37Signals, wrote an essay in Inc. about the importance of knowing when to stop “tweaking”a product and put it out on the market.

I’ve seen similar issue with a few clients.  People pay me to rewrite their resume, and then they rewrite what I’ve written.  I ask why.  The response is always some form of “It’s not ready.  It’s not right.”  The problem here isn’t the resume.  It’s the problem of being perfect, which is really an excuse we use to avoid doing what we fear.  When we begin to network and post for jobs, we know there will be rejection.  It’s easier to say my resume or cover letter isn’t ready.

What’s the solution?  When Jason Fried and his colleagues were blocked in their first release, he called an adviser, Jeff Bezos of Amazon, who broke the problem down to simple questions: What the biggest missing piece?  What’s the next biggest problem?  Fried and his team identified one problem, which they fixed.  It was time to ship.  It’s that easy.  Find the problem.  Fix it and ship.


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