Career Calling

March 15, 2013

Finding Key Words

Clients frequently express concern about having their resumes scanned by applicant tracking software.  They worry about having the right key words that will let their resumes filter to a human reader. My advice is to base your resume (and interview presentations) on market research.  Build a market profile by collecting 5-10 job posts for positions you would apply to.  As you review all of the posts, the key words will be the ones you see repeated from post to post or repeated within a single posting.  Find ways to repeat key words in your resume without making it sound clumsy or artificial.  One way I do this is to list 6-9 key words as part of the profile at the top of each resume. If a specific job posting emphasizes different words, you can adapt your resume for that application.

While it’s important to have key words on your resume, remember that you still need to demonstrate your ability to perform duties.  I also recommend that every resume highlight achievements and success stories.  All of these elements are needed to create a resume that will make prospective employers call you to schedule interviews.

Advertisements

Leave a Comment »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: