Career Calling

March 13, 2013

Passive and Active Job Searches

I attended a great seminar on LinkedIn yesterday.  Over the next few weeks, I hope to put what I learned into practice and share it with blog readers.  LinkedIn is a great tool, and everyone who wants to move ahead in his or her career should be using it.  That said, there is a right way to use the tool and a way that is less effective.

Job seekers should use LinkedIn as a tool for an active job search, a way to contact people you know and connect to others through them.  In an active job search, you will be meeting people and talking to them on the phone.  You will not be looking for email that will never come.  LinkedIn also provides strategic information about companies, alumni networks, and professional groups that can give us both information about potential employers and ways to reach them.  Should you still respond to job posts?  Yes, that’s part of an active job search.  Anytime you are contacting a potential employer or someone who can help you make a connection, you are being active in the job search.

In the past, I’ve condemned passive job search in which job seekers post their resume and wait for the phone to ring.  Over the past 5 years, major job boards such as Monster and Careerbuilder have improved the search functions of their databases.  Some of my clients have gotten jobs by posting resumes.  LinkedIn ups the ante.  More employers will search LinkedIn, and jobs seekers have more ability to sell themselves.  Every job seekers should make an active job search the first priority.  However, it is also important to practice smart passive job search techniques.  A good job search will include both active and passive job search strategies.

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