Career Calling

October 31, 2012

Cover Letters: Keep Them Short and Sweet

Today a prospective client told me that he wasn’t getting calls because his cover letter didn’t “touch all the bases.” When I asked what he meant, the prospect began to rattle off detail after detail from his resume, a mad list of facts with no context.

I showed the prospect a couple examples of my cover letters, which are brief introductions to the resume and person sending it.  He asked, “Does this work?”  I answered by presenting a simple fact:  If employers don’t want to read long resumes, why would they want to read even longer cover letters that just repeat what is in the resume?

In any kind of business writing, a cover letter has a simple purpose:  To explain whatever is being sent with the letter.  The other thing (resume, brochure, contract) is what’s important.  Keep the cover letter tight, and readers will look at what is most important:  your resume.

Sample cover letters for

Sales

Management

Career change

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