When I first meet clients, they often present themselves in terms of what they lack: “I don’t have a college degree.” “I just graduated, so I don’t really have experience.” “I don’t know how to use Excel.”
My answer is simple: Sell what you have. Market your strengths. When we think in positive terms, we are able to present ourselves with confidence. The language we use is stronger and more convincing. Most importantly, we are giving employers good reasons to make a job offer. I’m not saying that we should ignore gaps in our resumes and careers. If an employer needs something we don’t have, we need to be able to offer some alternative selling point. Be ready when an employer brings up what you don’t have. Show why what you have is more important than what you lack.