Many clients despair that they cannot find key words for their occupation. In fact, they are easy to find if you look in the right places.
1. Start with job posts. For key word research, I recommend using 8-10 posts. Note what words are repeated from post to post, especially for hard skills and technology. For example, terms like cost analysis, budgeting, MS Excel, accounts payable are the kind of words that employers will look for when scanning resume.
2. Perform a similar review on any LinkedIn contacts who are in similar professions. Pay careful attention to the skills section in each profile.
3. Research any job descriptions for the function you perform. These documents can be very detailed, so be careful about selecting key words that match the job function you want to perform.
4. Some websites post key words. The problem is that these lists often cover all types of a profession from entry level to executive. You need to identify those words that fit the level of experience for the kind of you want to pursue.
It’s important to have the right key words in your resume and LinkedIn profile. To find them, study what your potential employer is looking for and how similar professionals describe themselves. That’s the model for key word success.