One of the questions you need to answer before going on any job interview is: “What do we do?” You must take the time to understand the company that is interviewing you, know its function, and how you will contribute to the company’s success. One of my clients told me that he had a bad interview experience when an interviewer asked him to describe the company. He gave her very general answers. Then she asked a specific question that he couldn’t answer. He tried to bluff that he must have missed that in his research. She then told him, “That’s hard to understand since it’s on the first page of our website.”
Set yourself up for success, not failure. Before going on any interview, devote at least one hour to research a prospective employer. Go beyond the company website to look at industry news and anything else you can find through a Google search. The better you can align your skill and experience to the company’s needs, the more likely it is that you will get a job offer. Don’t bluff or spew generalities. Take the time to know the company. A little effort in research can lead to an offer.